Whenever we have a question or an idea, we immediately turn to our best friend, the Internet, to find out more about that topic that’s been keeping us up at night.
Today, the world wide web is filled with information on just about every topic and it’s the fastest, cheapest and most reliable way to gather facts. During research, in particular about products and companies, reviews will pop-up. That’s not necessarily a bad thing, as they tend to help shoppers with their decision-making.
A sense of legitimacy
Before we were able to find everything on the Internet, we were still reliant on recommendations of friends and family. Just to give you an idea of how immense the impact of online reviews really is, think about this fact: 90% of shoppers trust online reviews as much as personal recommendations. In other words, the internet replaced personal recommendations as the most powerful way of referrals.
Adding this extra layer to reviews and referrals is not necessarily the end of the world, but being aware of its magnitude and extent is crucial for discovering new opportunities. Websites like TripAdvisor or Yelp see millions of visitors every month and being present on those review pages is an absolute must today. Furthermore, Social Media is an open door for businesses to reach out to their customer base and engage with them.
Let’s walk through that open door
In the latest BLACKBX eBook we put together very interesting stats, concerning online reviews. You will learn why reviews are important and how they directly impact your business. Download your eBook right below and see how reaching your customers, building your brand presence and increasing your revenue is made easy.