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If you are looking for ways to draw in the crowds and make your restaurant more appealing to modern-day customers, then investing in the latest innovative marketing technologies certainly is the way to go. There is always room for businesses in the food and entertainment industry to thrive. It does, however, take a little finesse and some strategic planning to ensure that your own restaurant doesn’t fail but instead, flourishes.&nbsp;



<h4 class="wp-block-heading" id="h-did-you-know">Did you know?</h4>



A statement made by the <a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a> claims that 32% of operators think their restaurants are lagging when it comes to efficient restaurant technologies.



It’s at this point that you might be feeling a little stumped &#8211;



You are quite eager to implement these modern technologies in your own eatery but you are not sure what they are exactly. And that’s where we step in. We have been following the trends, we’ve researched what works, and we know what has been successfully implemented by your competitors.&nbsp;



<h4 class="wp-block-heading" id="h-here-are-5-must-have-restaurant-marketing-technologies-that-work">Here Are 5 Must-Have Restaurant Marketing Technologies That Work:</h4>



<h5 class="wp-block-heading" id="h-1-loyalty-programmes">1. Loyalty Programmes</h5>



Loyalty systems are not a recent concept. The way in which they use new technologies to run, however,&nbsp; is extremely impressive. There’s no more need for punch cards, instead, now loyalty programmes are being automated using software that can even be accessed via a mobile phone.&nbsp;



These loyalty programmes don’t only look attractive to customers and entice them into visiting your restaurant again and again (to redeem their “prize”, of course) but they also offer great marketing insight. For example, you can track your patrons’ habits and this data can be used to influence your future marketing strategies. Knowing how often your customers visit and why is invaluable information.&nbsp;



Using advanced technologies to run your restaurant’s loyalty program will also enhance your customer’s experience when they visit you. And to add, most of the software can even be used to track individuals’ birthdays or anniversaries &#8211; so you can contact them and offer a special treat on their big day (this is a small incentive that can go a long way)!



<h5 class="wp-block-heading" id="h-2-online-reservations-and-ordering">2. Online Reservations and Ordering</h5>



The demand for online ordering and quick solutions to making reservations at a restaurant is fast-growing and consumers are showing preference to businesses that allow them this convenience. It’s deemed a marketing technique because “convenience” always draws in crowds.&nbsp;



According to <a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a>, orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.<a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">[2]</a>



When it comes to software for online ordering and reservations, you have two options. You can either develop your own software that’s fully customised to your restaurant’s brand or you can use third party programmes and integrate them with your other technologies. By integrating your programmes, you can further streamline your services and track the trends of your patrons.&nbsp;



<h5 class="wp-block-heading" id="h-3-wi-fi-please">3. Wi-Fi Please</h5>



As a restaurant owner or manager, you will have heard the request for access to free Wi-Fi from your patrons on more than one occasion. This is because the need to have constant access to an internet connection is ever-growing. From getting work done to checking up on their favourite football team’s score, customers have come to expect Wi-Fi access on-demand.&nbsp;



If you use Wi-Fi technology correctly, this demand can play in your favour and be used as an ultimate marketing tool. Here’s why:



Number one, providing your diners with a “hotspot” will make your venue more enticing. Patrons will appreciate the fact that they can enjoy their meals while they continue to browse for the information they require at the same time. Secondly, it’s become the ultimate tool for staying connected to your customers at all times. This is because the customer exchanges details (such as a mobile number or an email address) in exchange for free access to your Wi-Fi. These details are then used for automated <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email marketing campaigns</a>. Send reminders and promotional messages via text messages, or to congratulate the receiver on a birthday, an anniversary or for qualifying for loyalty programme incentives.&nbsp;



Lastly, but perhaps most importantly, <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi marketing</a> has become one of the best marketing technologies in terms of tracking the most refined trends of consumers. Once again, this data is worth more than gold when used to plan your future marketing strategies.&nbsp;



<h5 class="wp-block-heading" id="h-4-digital-menus">4. Digital Menus	&nbsp;</h5>



Digital menus are entering the restaurant market slowly but soon all eateries will follow this pattern, and for good reason.&nbsp;



A digital menu is an LCD screen that electronically shows you the meals available for order at a restaurant. The screens can be the size of your typical table menu or they can be larger and placed behind counters. Restaurant managers can easily update the menus and prices digitally and without much effort.&nbsp;



The question is, how are digital menus a marketing tool?



Consumers are becoming more and more conscious of where their food is coming from and more importantly, what’s in it. A digital menu can allow them to click on a meal option and browse all of the details on the meal in question (this information would make normal hardcopy menus look cluttered and unattractive). Patrons can also order through the menu once they are ready – their order will immediately be sent through to the kitchen. So, it once again comes down to the “enticing” factor where patrons flock to diners who are more able to cater to their ever-growing and on-demand needs.&nbsp;



The digital menus can also be updated daily to advertise promotions, specials, and events, etc.&nbsp;



<h5 class="wp-block-heading" id="h-5-an-active-social-media-presence">5. An Active Social Media Presence</h5>



Businesses have been utilising social media to market their businesses for many years but with new innovative ideas and ways to advertise on online platforms, social media remains one of the most effective advertising strategies that technology has offered.&nbsp;



From <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram Stories</a> and Facebook promotions to how many stars your restaurant reflects on Google, an active social media presence that caters to the needs and expectations of your current and potential patrons is a tool that works.&nbsp;



You can use social media to chat to your customers on a personal level (which they really appreciate), you can use it to display adverts that have been strategically put together using the data you have tracked from consumer trends, and then you can direct all promotional material to targeted audiences – making your campaigns so much more effective.&nbsp;



The thing about any new technologies, regardless of industry, is that they evolve so quickly. The trick is to keep up with the demands of the consumer and then integrate the technologies that would make your very own restaurant unique, attractive, and all-round pleasing to its visitors (ensuring that they come back for more, with friends in tow).&nbsp;



<h4 class="wp-block-heading" id="h-references">References:</h4>



<ol>
<li><a href="https://www.hospitalitynet.org/news/4076217.html">National Restaurant Association</a></li>



<li><a href="https://upserve.com/restaurant-insider/online-ordering-statistics/">Upserve Restaurant Insider</a></li>
</ol>

post

5 Marketing Technologies All Restaurants Should Be Using

Normally, a pineapple isn&#8217;t something you should be afraid of. Ok &#8211; you can be a little afraid of pineapples because they are spiky on the outside. And sometimes they contain tasty drinks that make people get a little crazy. But in this case we&#8217;re talking about an entirely different type of pineapple &#8211; a WiFi pineapple. This device allows attackers to snoop and sniff over any WiFi network, where they can <a href="https://www.news4jax.com/consumer/travel-warning-do-not-use-public-wifi-in-airports-hotels">steal passwords, information and all sorts of personal data</a>.
So, where do these pineapple attacks take place? Just about anywhere with an open, unsecured WiFi connection &#8211; like coffee shops, pubs, airports &#8211; probably most of the places where you use WiFi. And the worst part? These Pineapple devices are pretty cheap &#8211; for about $100 you can buy a Pineapple Nano, which slips right into a USB port, or, if you&#8217;ve got some hard core hacking to do, you can plop down $160 and get the Tactical Elite &#8211; complete with an antenna extension and handy carrying case. As stated in the catalog, the WiFi Pineapple will &#8220;Command the WiFi landscape and direct attacks from a live recon dashboard, passively monitoring all devices in the vicinity.&#8221;
Kinda scary, innit?
But there are steps you can take to protect yourself. First of all, never use unsecured WiFi.  That&#8217;s bad. Turn on two factor authentication for services like email and anywhere you store sensitive data. This typically involves you logging into a service, then receiving a text message or generated password through your mobile phone. This service is available in Google and most banks are using two factor authentication. Another solution is to invest in a <a style="font-size: 15px; background-color: transparent;" href="http://www.techradar.com/news/the-best-vpn-services-and-vpn-deals-of-2017">VPN (Virtual Private Network) service</a>. This encrypts your data, even on public networks, and sends it securely through a secure tunnel to its final destination.
If you&#8217;re running a business and want to ensure your customers have a secure connection available &#8211; well, you&#8217;ve come to the right place. Stampede can give your customers a <a href="https://www.stampede.ai/how-it-works#security">seamless and safe WiFi experience</a> no matter the location size. From <a href="https://www.stampede.ai/wifi-in-action#coffee">coffee shops</a>, to restaurants, to malls and <a href="https://www.stampede.ai/wifi-in-action#arenas">stadiums</a>, Stampede has you covered.
How has your WiFi experience been? Have you ever been compromised by a pineapple? Feel free to leave us a comment below. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Has Your Data Been Compromised by a WiFi Pineapple?

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If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">CRM (Customer Relationship Management) system</a>. 



In this blog post, we&#8217;ll explore the top 6 key features of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.



Here are the 6 must-have key features that you should be looking for when choosing your CRM:



<ol>
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading">1. Customer profile management</h2>



Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;



The customer profile stores all the customer data, such as contact information and other interactions from different sources in one centralised place. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.



For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs



<h2 class="wp-block-heading">2. Customer interaction tracking</h2>



As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;



By tracking and analysing all customer interactions across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;



You can easily access the history of all previous interactions, enabling you to tailor your engagement to their specific needs and preferences.



This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.



<h2 class="wp-block-heading">3. Integrated marketing feature</h2>



An effective CRM solution should include an <a href="https://stampede.ai/how-it-works/marketing">integrated marketing feature</a>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;



The CRM data can be used to segment customers for personalised campaigns. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;



<h2 class="wp-block-heading">4. Automations</h2>



Marketing automations have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;



Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;



These automated campaigns can also improve operational efficiency. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;



<h2 class="wp-block-heading">5. Reporting and analytics</h2>



As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;



With a comprehensive overview dashboard that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;



Specific hospitality <a href="https://stampede.ai/how-it-works/analytics">customer analytics metrics</a> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.



Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.



<h2 class="wp-block-heading">6. Third-party integrations</h2>



When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;



By integrating with multiple data sources, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;



Don’t let manual data entry and outdated systems hold you back. Automated data sync eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;



With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



<a href="https://stampede.ai/">A restaurant CRM</a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;



An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;



It&#8217;s also vital that the system is user-friendly, making it easy for staff to navigate on a daily basis.



By focusing on maximising every interaction with customers, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;

#marketing