Pubs and bars are about connecting people to each other over a drink and food, but people are increasingly using the internet to connect with their loved ones. Smartphones basically live in our pockets, and people expect to be connected wherever they go.
Guest WiFi is a must for customers, so it is a must for your business. How important? Guest WiFi has been dubbed the fourth most important utility after heat, light and water.
Why WiFi in Your Pub?
When your guests have a good experience in your venue, they will stay longer and spend more money. In fact, over 60% of businesses said customers spent more time in their venue once WiFi was introduced, while 50% said their customers spent more money too. It is even estimated that WiFi can increase the average revenue of bars by £10,000 per year!
Maybe you already offer free WiFi in your venue. But how many customers come and go, while you have no idea who they are? What about those who are loyal, but you have no way of rewarding their loyalty?
Get to Know Your Customers with Wifi Marketing
Guest WiFi, such as what we offer at BLACKBX, can give bars and pubs valuable insights about their customers. Information such as age, gender and location can help in developing targeted marketing campaigns. You might want to send promotional texts or emails to people living in a certain area, or offer discounts on drinks, all of which encourage loyalty. Knowledge of peak times and return visitors can help you manage resources and reward your business patrons Let your customers book a table by clicking a link in your message. Then, track your return of your investment with our marketing reports. You’ll quickly see your return surpasses the cost of implementing our software.
You can also make use of our marketing feature to text your guests encouraging them to leave a review after they’ve gone. Good reviews have shown an increase the amount people spend in a venue by over 30%.
Keep Your Brand In Front of Your Customers
Guest WiFi can also help boost your brand with unique, fully branded login screens. That keeps you in your customers mind when they go online. Plus, by making use of our social login feature you can have your customers broadcast to their friends that they are in your venue. You can’t beat that type of advertisement. Such an endorsement influences over 70% of people’s spending habits.
Many bars and pubs using BLACKBX guest WiFi software are seeing an increase in customer loyalty and revenue while boosting their brand.
Want to know more about we can help you keep your customers coming back?
Give us a call or drop us an email. Or, even quicker, just click the button below!