Big Data… The latest buzz-word thrown around the internet, almost as much as ‘the Cloud’ or ‘the IoT’. Contrary to what the international businessman would have you believe, Big Data is a myth.
We currently receive and store around 10,000 lines of new data per minute. But this raw data is pretty boring and useless on its own, unless you have a team of data scientists on hand. Coming up with new ways to visualise data is an integral part of our offering, giving power back to the smaller businesses who don’t have the resource or time to interpret it is really what it’s all about.
If you’ve decided to capture customer postcodes, using BLACKBX, you will be used to seeing the map of the UK depicting where your customers are coming from.
We’ve now taken this to the world stage, using OpenCage we were able to process around 70,000 users in under 4 hours and the result is absolutely stunning.
Having this information at your disposal 24/7 from any device anywhere in the world gives you the power to better understand your customers.
Better Data, Better Customers
If you can truly understand how your customer is interacting with your brand in the real world you are in a much better place to serve them. Mapping their point of origin may only feel like one piece of a bigger puzzle but it may help you decide if you need to have your menu in other languages or which languages staff need to be fluent in.
These seamless customer experiences could be the point of difference that makes your customers return more frequently and stay for longer.
So, how much of your trade comes from overseas?