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With the latest release of our software &#8211; <a href="https://stampede.ai/blog/connect-version-4-0/">Version 4.0</a> &#8211; we have added a brand new feature that will transform how promotions are delivered to customers in venues. Our Story feature.







WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your <a href="http://connect.stampede.ai">Connect account</a> you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="800" height="593" src="https://stampede.ai/wp-content/uploads/2019/06/Stories-small-loop.gif" alt="" class="wp-image-12594"/></figure>



Heres the clever bit. Stories guarantees visibility of your promotions and messages &#8211; as visitors can&#8217;t access the free WiFi until they have watched your Stories. You&#8217;ve got them in your venue, and now you&#8217;ve got their attention &#8211; use it wisely!



Also, you can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics and other marketing tools.



Our WiFi Stories feature is a first of it&#8217;s kind for guest WiFi systems and captive portals, and we&#8217;re super proud of this innovation and how it can help businesses reach customers in new ways.



If you want to know more setting up and using Stories on your existing Connect account, or are interested in finding out how it can fill a gap in your marketing and promotions &#8211; <a href="https://stampede.ai/contact/" target="_blank" rel="noreferrer noopener" aria-label="contact our team (opens in a new tab)">contact our team</a>.

post

Introducing: Stories

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul>
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul>
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul>
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

Is your kids&#8217; menu beige, boring and mainly consisting of chicken nuggets and chips? <a href="https://kam-media.co.uk/family-dining-opportunity/">65% of parents think that restaurants should be more inventive when it comes to their special children&#8217;s offerings</a>. After all, those kids will be the customer of the future, so better get things right early on. We&#8217;ve got some insight to share on what restaurants can do to appeal to families.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-standing-out-in-a-crowded-sector">Standing Out In A Crowded Sector</h4>



As mid-market restaurant brands fall by the wayside, many have accused chains of being too samey. There&#8217;s no denying that plenty of brands share similar menus and price points. So how can those targeting the family market differentiate and win family diners away from competitors? 



The obvious answer is to take the time to understand and serve customers better. The little things really do make a difference. 



According to recent research by <a href="https://kam-media.co.uk/family-dining-opportunity/">KAM Media</a>, families make up 57% of restaurants&#8217; revenue. With children playing an important part in deciding where to eat out for over half of the families. Cater well for kids and their parents will reward you with their loyalty. 



We spoke to Lisa O&#8217;Keeffe, Senior Brand and Content Manager at <a href="https://www.dayoutwiththekids.co.uk/">Day Out with The Kids</a> to find out what families look for when dining out in the UK. She confirmed that nailing customer service is the key to unlocking loyalty for family diners.



She told us: &#8220;Dining out together is something our families do together up to four times a month, with a large percentage regularly heading back to tried and tested favourites for one simple reason: the service. There&#8217;s nothing more stressful for parents than heading to a restaurant with the kids that simply isn&#8217;t geared up for the real and honest side of family dining, even if they advertise themselves as family-friendly.&#8221;



<h4 class="wp-block-heading" id="h-making-children-your-focus">Making Children Your Focus</h4>



You can do kids eat for a £1 or even boast &#8216;kids eat free&#8217; to get customers through the door. But as Lisa explains it&#8217;s not all about money. Gearing up properly to serve child visitors and putting parents at ease makes it easier for them to spend their cash with you.



&#8220;Our families tell us they&#8217;re often worried about their kids being too noisy, or too messy,&#8221; said Lisa. &#8220;Any restaurant that can help to put parents’ minds at ease and be totally accepting of both these things is certainly likely to be a hit.&#8221;



&#8220;Play areas, activity packs, bringing the kids&#8217; meals out first and space around the table for things like pushchairs are all simple things to implement, but are so often overlooked.&#8221; In fact, <a href="https://www.bighospitality.co.uk/Article/2015/10/30/75-of-families-eating-out-in-restaurants-more-regularly">63% of parents prefer restaurants that offer activity packs</a> for their kids.



A pushchair friendly floor layout, plenty of high chairs and kid-friendly cutlery and cups, are practical ways to serve this group of customers before anyone sits down. These initial moments before your guests even browse a menu are crucial in reassuring families that they are in the right place. 



<h4 class="wp-block-heading" id="h-using-wifi-marketing">Using WiFi Marketing</h4>



At Stampede we work with businesses to ensure their <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> is set up to help them serve their family customers better. Context is everything when it comes to understanding customers&#8217; dining priorities. 



If someone signs into WiFi you can ask if they are visiting with children and show them relevant offers. You can add this information into your wider service strategy and use your insights to create <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/">personalised marketing campaigns</a>. Knowing what proportion of custom comes from families and when they visit can help you to make informed decisions and grow your business. 



<h4 class="wp-block-heading" id="h-employees-that-make-a-visit-special">Employees That Make A Visit Special</h4>



You&#8217;re all set up for family-friendly service thanks to the great floor design, menu and entertainment, but to really nail things you need to excel with customer service training. Your employees need to understand the context and priorities behind guests&#8217; visits. 



Is a family looking for a quick and convenient bite to eat after school? Perhaps they&#8217;re hoping for a stress-free trip to celebrate a family member&#8217;s birthday? Encourage waiting staff to build personalisation into their service approach for great table service. They should be able to signpost useful information quickly. 



This means doing things like:



<ul><li>Asking about the reason behind the visit</li><li>Asking about/providing high chairs</li><li>Offering activity packs, crayons or information on your WiFi</li><li>Asking parents if they&#8217;d like children&#8217;s food brought out first and letting them know how long food will take, updating if necessary</li><li>Letting parents know where toilets, baby change, play areas are</li></ul>



It can also be helpful to let parents know if the kitchen can pack food to go. This may prompt parents to order dessert to eat at home later. It can also provide reassurance if a tired toddler meltdown means they want to head home earlier than expected. Omit, the key is to be attentive and offer fast efficient service without rushing diners. 



<h4 class="wp-block-heading" id="h-make-your-menu-malleable">Make Your Menu Malleable</h4>



A kid’s menu that offers good value signals that you&#8217;re set up for younger guests. However, despite what the adverts would have you believe, not every kid likes to eat chicken nuggets or spaghetti in tomato sauce. Some do. But others like to have exactly what&#8217;s on Mummy and Daddy&#8217;s plate. And while it&#8217;s great to have a balanced menu that encourages little ones to try new things, it&#8217;s also pretty smart to cater to what kids want to eat. This is something many restaurants are starting to pick up on. 



Lisa told us: &#8220;When it comes to the menu, we&#8217;re also seeing a growing number of chain restaurants implementing a &#8216;pick your own&#8217; approach to help meet the needs of fussier eaters.&#8221;



&#8220;The ability to create your own pairings makes it much more likely you can rustle up a meal for every child. But it&#8217;s also great when kitchens can be really flexible or even something as simple as plating up. Carrots stood in hummus rather than on the side can, and has, been the difference between a meal a kid will or won&#8217;t eat!&#8221;



Do you let diners mix and match starters and sides to keep kids happy? Do your serving staff know what type of requests your kitchen can accommodate? If you can magic up their real family favourites and keep kids munching long enough, parents could snatch extra moments of conversation. They might even order dessert.



<h4 class="wp-block-heading" id="h-are-you-ready-to-step-up-your-customer-service-for-families">Are You Ready To Step Up Your Customer Service For Families?</h4>



As families’ disposable income continues to be squeezed in line with market pressure on restaurants, now&#8217;s the time to consider: is your establishment truly family-friendly?&nbsp;



<a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out more about how Stampede can help you succeed with your customer service for families.

How to Nail Customer Service for Families [Updated 2022]

If you’re a hospitality operator looking to keep your guests engaged and loyal, personalised marketing is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">(CRM) strategy</a>: their CRM platform.



In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter">What is personalised marketing and why does it matter?</h2>



Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of customers are more likely to make a purchase from personalised marketing</a>.&nbsp;



The approach involves combining data insights with creative messaging and personalised content to create the ultimate customer experience.



By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;



<h2 class="wp-block-heading">How to get started with personalised email &amp; SMS campaigns using your CRM</h2>



If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;



The data from your CRM builds the foundation for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;



Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;



<h4 class="wp-block-heading">Build a holistic customer profile</h4>



Creating a comprehensive customer profile in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to collate all data sources in your CRM system to gain a full picture of the customer journey.&nbsp;



In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings">table booking platform</a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.



<h4 class="wp-block-heading">Create segments</h4>



To effectively reach and engage your target audience hospitality marketers need to create marketing segments within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;



By understanding the unique characteristics and needs of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;



Additionally, businesses should make use of a CRM’s tagging feature. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.



<h4 class="wp-block-heading">Set up automation</h4>



Marketing automation is one of the most valuable CRM features for hospitality operators.



With the ability to trigger email and SMS campaigns based on certain customer behaviour and interaction, businesses can create personalised messages that really engage with their audience.



For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/">birthday email can generate 342% higher revenue </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;



One big benefit is that this CRM automation saves valuable time for staff as once set up, they run automatically.



<h2 class="wp-block-heading">How other hospitality venues have successfully used personalised marketing</h2>



One of our customers, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a>, has saved 2 hours per week on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.



Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel">The Coal Exchange Hotel</a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over £900 return visit revenue.



<h2 class="wp-block-heading">Summary</h2>



Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;



The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;



As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing">email and SMS marketing</a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.

How To Create Personalised Marketing Campaigns With Your CRM

It’s hard to avoid the news headlines around the supply chain issues and the disruption they’re causing at the moment for the hospitality industry.&nbsp;There have been reports about staff travelling hundreds of miles across the country to ensure the stock is refilled, not to mention venues shutting temporarily as the undesirable alternative.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-time-to-get-creative">Time to get creative</h4>



Sometimes, you can’t avoid running out of certain items. That’s when you have to put your creative hat on to come up with alternatives to combat supply shortages.&nbsp;



When it comes to communicating changes with your customers, rather than focusing on the negative side, i.e. sorry, we have run out of &#8230;, try and turn it into something exciting and new.&nbsp;



Instead of customers not being able to enjoy their all-time favourites, they now have the (limited) chance to try something different.



<h4 class="wp-block-heading">3 ideas to tackle the supply shortage</h4>



Here’s some ideas to get you started.



<h4 class="wp-block-heading">1. Shop locally</h4>



This is the time to look beyond mass-produced supplies. Search for small producers around your place and start shopping more locally. Apart from supporting locals, this might inspire you for new menu ideas.&nbsp;



Besides, this also allows your customers to try out locally produced food and drinks they might not have come across before, such as beer from microbreweries. It also provides some great content for collaborative social media activity, which by its very nature helps spread your brand further.



<h4 class="wp-block-heading">2. Promote less popular meals</h4>



Start off with what you still have available. Push hard on promotions for your less popular meals and create enticing offers around them, or create limited time, alternate versions of them.



Either way, it’s all about putting a new spin or focus on an overlooked item. Think about how beer brands like Brewdog expand their product line by doing <a href="https://twitter.com/BrewDog/status/1415272621957079041" target="_blank" rel="noreferrer noopener">slightly different versions</a> of certain beers.&nbsp;



Sell them as a daily special with limited availability. Throughout the day you might push this further by sharing a post on your socials: “Daily special selling out fast today. Only 2 left, come by to grab yours.”



<h4 class="wp-block-heading">3. Create new menu items</h4>



Apart from pushing sales on your less popular meals, you can also use the ingredients you’ve got available to create new menu items.&nbsp;



Get your customers involved at this stage. “What dishes would you like to have on our menu?” You could also turn it into a social media poll, featuring different possible dish ideas you have and make it interactive for customers.&nbsp;



Think about turning your new dishes into side sizes for your customers to taste a wider range of smaller portions. Or maybe there was an old-time favourite you’ve taken off the menu a while ago that could now have a comeback.



And why not let your customers have a say in your new creations afterwards? After all, your customers’ new favourites might become a fixed menu item.



With all that in mind, remember to keep your customers updated on a regular basis about what’s going on in your venue via your website, social media and email &amp; <a href="https://stampede.ai/how-it-works/marketing/#sms">SMS marketing</a>. This way you can prevent any disappointment when certain dishes are not available.&nbsp;



Want some help updating your customers via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

3 Alternative Ways to Handle Supply Shortages

There’s no denying that loyal customers are a key revenue driver for any business. Their <a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;



<hr class="wp-block-separator"/>



But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards">The problem with loyalty stamp cards</h4>



Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a>



Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.



The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged">How to keep customers engaged?</h4>



First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.



Also, when creating your rewards, focus on these questions:



<ul><li>Are they obtainable? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li>Are they attractive? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns">Email &amp; SMS marketing campaigns</h4>



As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.



Here’s some inspiration for your campaigns to keep customers committed:



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps">Get them to collect more stamps:</h6>



<ul><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card">Get them to redeem their full stamp card:</h6>



<ul><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more about our digital stamp card solution.

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4 Steps To Master Customer Retention and Loyalty With Data-Driven Marketing

2 Ways To Keep Your Footfall Up With Customer Loyalty

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



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Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

It all started a few years ago &#8211; every single coffee shop, restaurant or retail shop offered free WiFi to customers.

The reason for the explosive growth of WiFi in restaurants, cafes and bars is simple: making the customer feel comfortable at the venue eventually will result in customers staying longer and spending more. Usually we agree, free Guest WiFi is fundamental today and the opportunities that WiFi brings to a shop are too valuable to ignore them. At the same time, it must be said that offering a free Guest Network has resulted in problems for some shop owners.
<h3>The Problem with Unlimited WiFi</h3>
When WiFi became available in businesses, loads of people used the opportunity and started working from cafés or restaurants. Working remotely became a trend as many cafés became crowded with students, remote workers and their laptops. The problem many shop owners faced was that people entered the venue, got one cup of coffee and occupied the tables for the rest of the day. Not very lucrative, as cafés and restaurants make a living by serving a large number of visitors throughout the day. Shop owners rely on people entering the shop, having a coffee and leaving again- that’s the natural coffee shop cycle. With laptops and remote work, this natural time cycle is extended and the concept of coffee shops is not as profitable anymore.
<h3>Managed Guest WiFi</h3>
So, what can you do to prevent people from abusing the free guest network at shops and hospitality venues? There are several ways to tackle that problem. First of all, we recommend shop owners to actively manage their WiFi network. There’s absolutely no point in simply sharing an open network and letting every guest hop on to use however they please. To establish a set of basic rules, we advice shop owners to set a bandwidth limit for guests. This is a very simple and basic step to take but it ensures that every user of the network gets a fair share of the WiFi. Otherwise, some people could be downloading whole movies, while leaving the rest of customers with a slow connection and a tainted experience at the venue.
<h3>Defeating the Bandwidth Hogs</h3>
Managing your guest WiFi is made incredibly easy with a suitable piece of software, like ours, Stampede. What it helps you to do, is spot network abuse very easily. Network abusers, so called “Bandwidth Hogs”, appear on the list of people who are logged into the network. You can spot them easily by looking out for people with the highest amount of downloaded data. These Bandwidth Hogs’ access to the network can be revoked in seconds and you can make sure no one is abusing your WiFi.
<h3>Scheduling</h3>
Another useful function of a managed WiFi network, is to schedule it according to the opening times of the shop. There’s no reason to keep the network up all night, right? Therefore, we suggest scheduling the network to make it turn on in the morning, when the shop opens and make it switch off again when you lock the doors and go home, as simple as that.
<h3>Hybrid WiFi Networks</h3>
For cafés and restaurants that struggle to keep their business profitable due to students and remote workers camping in the venue, we have a great solution, too. Before you kick them out immediately, why not provide a hybrid network? What this type of network does is offers free WiFi for the first 500 MegaByte (could be more or less) of data. When the free data is used, guests are asked to pay for additional data. This is a useful tool because walk-in customer still enjoy the amenity of free Guest WiFi for the duration of a cup of coffee AND the business can establish another source of income from people who stay at the venue for work and pay for any extra data they require.
<h3>Reach Out With Automated Marketing</h3>
Talking about generating more income, did you know a smart guest wifi can send out automated messages to customers? Imagine a customer orders a coffee, sits down and starts working. A smart network will realize the customer spent an hour on the network and can send out an email or an SMS to the guest and suggest him or her to get a refill. An easy way to remind customers to have another cup or to have a cupcake with their coffee.
<h3>We Can Help You Defeat the Hogs</h3>
As you can see, learning about who is using your network in what manner can be very helpful for business owners. Steps to measure, track and control what guests do on a guest network can be taken very easily with the right Software. If you are interested in spotting the Bandwidth Hogs, setting speed limits or monetizing your guest WiFi, we are happy to help you out. Simply hit the button below and get in touch!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Kicking People off Your WiFi

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Home

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

Customers are loyal for many reasons. And maybe some are not as loyal as you think they are.



Whatever drives your customers back to your venue, it’s important to find out the intention behind it and to create different loyalty segments.



This allows you to market to them on a much more personal level and turn all levels of loyal customers into true brand lovers.



<h2 class="wp-block-heading">The Customer Loyalty Matrix</h2>



In general, there are 4 main customer loyalty categories as shown in the matrix below. They differ based on their level of brand attachment and price consciousness.&nbsp;



Let’s take a closer look at each quadrant.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="715" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png" alt="4 types of customer loyalty" class="wp-image-23154" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1024x715.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1536x1072.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Group-9766.png 1963w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">4 Types of Customer Loyalty</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading" id="h-1-habitual-loyals">1. Habitual loyals</h4>



This type of customer loyalty falls under the &#8216;simplest option&#8217; category.



They are driven by habit which means they don’t have a&nbsp; specific preference for a certain venue. Often there is no intention to look for an alternative as they are satisfied enough with what they get for now.



A common example is the coffee shop on the way to work. Customers are used to going there but they are no emotional connections to the venue as such.



However, as their loyalty is based on convenience they’re also at risk of switching should they come across a better option. Such as a new fancy coffee place opening up.



<h4 class="wp-block-heading">2. Transactional or offer-based loyals</h4>



What’s the ‘cheapest option’ with the best offer? That is what transactional loyal customers are looking for when choosing a venue.&nbsp;



They want to save money, more so now than ever.



Businesses can keep them hooked with regular offers and discounts, though their loyalty is, as is the case with habitual loyals, not related to a specific venue.



<h4 class="wp-block-heading">3. Loyalty-program loyals</h4>



The third type of loyalty can be categorised as the ‘satisfying option’.



Customers are engaged and actively interacting with your business based on your loyalty program and previous good experiences.



Despite the fact that their main goal is to climb up the ranks and get rewarded (price sensitive), they are certainly attached to your brand.&nbsp;



They are willing to spend more and chances are high that they tell their family and friends to join your loyalty program.



<h4 class="wp-block-heading">4. Emotional loyals</h4>



No doubt, these are your most valuable loyal customers. For them, your venue is the only option.



They are deeply connected to your brand due to ongoing value creation from your side. They identify with you. Call them your <a href="https://stampede.ai/blog/how-to-use-data-to-unveil-your-true-brand-fanatics">brand fanatics</a>.



With high attachment and affinity comes advocacy. Hence they also love to spread the word about your place and attract new customers for you, for free.



This is the category you want all your customers to be in.



<h2 class="wp-block-heading">How to move customers around in the matrix</h2>



Based on the matrix, habitual and transactional loyalty can be categorised as passive loyalty. On the contrary, loyalty-program-based and emotional loyalty as active.&nbsp;



The question is how to get customers from a passive to an active level.&nbsp;



Here are some ideas to get you started:



<h4 class="wp-block-heading">1. Personalisation&nbsp;</h4>



Customers come with their individual needs and expectations and especially habitual customers tend to also have certain behavioural patterns.



This is when customer data insights come in handy. <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">Use your CRM</a> to build unique 360° customer profiles.



So, for example, instead of sending out a generic’ birthday offer’, dig into your order &amp; pay app data.&nbsp;



Let’s assume a customer always orders an espresso martini. Try this email instead: “Celebrate your birthday with us. The espresso martini is on the house today.”



Adding an extra personal touch can go a long way and convince your passive loyals to switch from a money-driven to a value-driven mindset.



<h4 class="wp-block-heading">2. Online &amp; offline experience</h4>



The hospitality industry is special in the way that there are offline and online touchpoints along the customer journey.&nbsp;



To raise brand awareness and value perception you need to provide a unified experience across all. I.e. make your brand recognisable.



This way, passive customers will become more aware of whom they are actually engaging with. Even more so if the overall experience was frictionless.



<h4 class="wp-block-heading">3. Gamification</h4>



Gamification can add another fun layer to your loyalty program.&nbsp;



It keeps customers engaged and encourages them to interact with your brand more frequently. Which in turn drives their emotional brand attachment.&nbsp;



Besides, if they have fun they will share it with others, win-win.



Tip: Find some clever gamification ideas <a href="https://stampede.ai/blog/5-gamification-ideas-to-take-your-loyalty-scheme-to-the-next-level">in this article.</a>



<h4 class="wp-block-heading">4. Referral scheme</h4>



A referral scheme is especially useful to move already active loyals to the highest level.



Customers get rewarded for their ongoing loyalty. You can show that you really value them. 



After all, you’ve chosen them to advocate for you, so they feel proud. Which in turn enhances emotional attachment.



Tip: Here’s how you can set up a <a href="https://stampede.ai/blog/increase-your-footfall-with-a-simple-customer-referral-loop-part-5-of-5">simple referral scheme</a>.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Need help segmenting the different types of customer loyalty from your data? <a href="https://stampede.ai/get-started">Reach out</a> to learn more about <a href="https://stampede.ai/how-it-works/marketing">Stampede Marketing</a> and how you can use it for personalised campaigns.

4 Types Of Customer Loyalty: How Loyal Are Yours?

We’re pleased to announce the release of&nbsp;customisable email booking templates&nbsp;as the latest addition to our table booking platform.



This is something we have struggled to find elsewhere, so we’re super proud to be pioneering this!



<h4 class="wp-block-heading" id="h-customisable-branded-booking-templates">Customisable &amp; Branded Booking Templates</h4>



Our latest update allows you to send beautifully branded and eye-catching emails to your customers.



Simply choose from our&nbsp;4&nbsp;different pre-made templates&nbsp;for confirmation, cancellation, reminder and booking changes.



Check out our example below for some more details on each email building block.



<h6 class="has-text-align-center wp-block-heading">Email Header</h6>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png" alt="" class="wp-image-22742" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-300x172.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-768x440.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1200x687.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-150x86.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading" id="h-intro-and-bookings-details">Intro and Bookings Details</h6>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1018" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png" alt="" class="wp-image-22745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-300x298.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-768x763.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1200x1193.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Business Details</h6>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="513" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png" alt="" class="wp-image-22744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-768x385.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1200x601.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-150x75.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Additional Information</h6>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="858" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png" alt="" class="wp-image-22743" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-768x644.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1200x1006.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-150x126.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="mailto:support@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;if you need any help setting up the new booking emails or if you want to learn more about&nbsp;<a href="https://stampede.ai/get-bookings?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--fASG98TmPNjRxQcL8KCFukWUD8M7F-ngLN1aR8CPT3PXdQyBffLpnb_FuxJqApqyYNoDa" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.&nbsp;

Creating a&nbsp;personalised customer experience&nbsp;is a straightforward task for online retailers, as they can easily collect and&nbsp;use customer data insights. Thanks to digital innovation over the past two years, the hospitality industry can also now use the same types of customer data for personalisation.



<hr class="wp-block-separator"/>



 <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/" target="_blank" rel="noreferrer noopener">In part one of this series</a>, we had a look into why businesses should focus more on personalisation. This second part will dive deeper into how you gain customer insights and how you can use them to grow your business.



<h4 class="wp-block-heading" id="h-get-to-know-your-customers">Get to know your customers</h4>



By combining all your customer data from various tech tools, you are able to build a unique profile for each customer, which you can then use to create a personalised experience.



There are&nbsp;many data sources alongside your customer journey&nbsp;that allow you to get to know your customers. Some sources are more transactional, others focus on behavioural data.



Here’re the most important customer data sources to seek out and use for personalisation:



<h4 class="wp-block-heading" id="booking-system">Booking system</h4>



Booking systems mostly provide you with basic customer contact data. On top of that, you’ll also get insights into&nbsp;booking habits.



<ul><li>Do they book on a regular basis?</li><li>Do they usually book a table for 2 or more?</li><li>Do they have a preferred seating arrangement?</li><li>Did they book for a special occasion?</li><li>Did they book for events?</li></ul>



<h4 class="wp-block-heading" id="pos-and-order-pay">POS and Order &amp; Pay</h4>



Those systems certainly come with a lot of&nbsp;transactional data. But they are also rich in more specific insights around individual preferred&nbsp;food and drink choices.



<ul><li>What’s their average amount spent per visit?</li><li>High-spender vs. low-spender</li><li>Do they prefer to sit in or takeaway/delivery?</li><li>Do they order the same menu items?</li><li>Do they have a favourite drink/spirit?</li><li>How do they like their favourite dish? (e.g. burger medium…)</li><li>Do they have dietary preferences or allergies?</li></ul>



<h4 class="wp-block-heading" id="guest-wifi">Guest WiFi</h4>



Your WiFi data can tell you a lot about your&nbsp;customers’ behaviour. Those insights are really valuable for retention campaigns.



<ul><li>How much time did they spend in your venue?&nbsp;</li><li>Was it their first visit or are they a regular?</li><li>Do they have a preferred day?</li><li>Do they have a preferred time of the day?</li><li>Are they coming in for special events? (e.g. football, live music)</li></ul>



<h4 class="wp-block-heading" id="loyalty-program">Loyalty Program</h4>



Your loyalty program helps you to find out more about what your most loyal customers have in common (characteristics and purchasing behaviour).



<ul><li>How long does it take them to get a full card?</li><li>How long does it take them to redeem their cards?</li><li>How many points/stamps have they left?</li><li>What do they purchase to get a stamp?</li><li>How long have they been a customer?</li></ul>



<h4 class="wp-block-heading" id="use-customer-data-to-create-a-personalised-experience">Use customer data to create a personalised experience</h4>



Now it’s time to power your email and SMS marketing with all those customer insights and to start&nbsp;segmenting your database&nbsp;accordingly.



Some proven campaign ideas to increase conversions and spending:



<ul><li>Favourite food &#8211;&nbsp;“We know you love our … Get % off next time you order”</li><li>Birthday &#8211;&nbsp;“Drink for free”, “Get % when you celebrate your birthday with us”</li><li>Event bookers &#8211;&nbsp;“New event coming up, secure your space”</li><li>Re-engagement offer &#8211;&nbsp;“Haven’t seen you in a while”</li><li>Recommendations &#8211;&nbsp;“We thought you might like …”</li><li>Redeem stamp card &#8211;&nbsp;“Only 1 stamp left, come by today to get a free …”</li><li>Loyalty recommendations &#8211;&nbsp;“We’ve got a new coffee flavour for you to try”</li><li>Push loyalty usage &#8211;&nbsp;“Double stamp day today”</li></ul>



Need help sending out tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

How To Bring Customers Back Using Customer Data And Personalisation [Part II]

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.
Your customers download the Stampede Loyalty app which keeps all their cards in one place.
There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]
<h4 style="text-align: left;">Pricing starts from £40 per month, per venue. </h4>
[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.
Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>Requires no staff training</li>
<li>Simple and fast to set up</li>
<li>Easiest way to bring customers back more often</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.
With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]
<ul>
<li>All cards in one app, and always on hand</li>
<li>They never miss a stamp with 3 ways to get them</li>
<li>They earn great rewards, set by you</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
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