So you’ve just signed up for BLACKBX. Congratulations! Now you’re collecting marketing data from all of the customers that visit your venue and use your WiFi. The problem is, now you’ve got all this valuable data collected and don’t quite know what to do with it. No worries, we’re here to help. Here are some tips that will help you increase conversion rates with the BLACKBX automated marketing feature.
SMS vs Email
A common question that business owners have is ‘Shall I send out SMS texts or emails to my customers?’ and we have to admit – good question. Both methods are widely used by businesses around the globe and both methods work perfectly fine. The reason for the popularity of these marketing methods is easily justified with the fact that customers can be reached easily on their phone, as they are online and available 24/7. Whereas emails are more strongly associated with spam and obvious advertising, SMS texts are more personal and feel like a friend sending a message. That doesn’t necessarily make SMS superior to emails, as mails can include pictures or links.
In order to improve your conversion rate and get the most out of the two methods, we recommend you to make use of them both, depending on the content you want to convey to your customers.
If you want to find out which of the two methods is more suitable for your business, click right here and have a look at our latest eBook.
Schedules & Timing
The first question we need to answer here is ‘How often should I reach out to my customers and send them promotional material?’ Studies revealed that 61% of interviewees preferred to receive promotional material at least once a month. Therefore, we’d recommend you to stick to that rule of thumb. Of course, it’s difficult to come up with a general rule for this, and we are convinced that you have the better understanding of your business, your customers and their expectations.
Another important aspect to consider, is the local time of recipients. Try and schedule your campaigns depending of the local time of the people who are the ones reading your message. Nobody wants to be woken up in the middle of the night by a promotional text message.
Timing also comes into play when asking your customers to leave reviews. The best time to ask someone to leave a review is just after they’ve visited your business. Use the automated marketing feature of BLACKBX to send an email or SMS asking your customer for a review on TripAdvisor or simply to remind them of the good time they had with you. Timing can be considered crucial to increase conversion rates for your business.
Segmenting the list
Using the BLACKBX software it will supply you with powerful customer insights in the form of data. And the best part of data gathering in BLACKBX is that it’s all automatic. We understand that you’re excited to make use of all this sexy data, but remember that some content is more relevant for certain segments of your customer base. Therefore, we advise you to segment your customer list in order to send out specifically targeted messages. To give you a quick example, customers can be asked to choose their favourite sports in the splash screen when they login to your WiFi. Depending which sporting event is coming up next, invite the Rugby/ Football/ Hockey fans to your pub to enjoy the match and a cold pint. As easy as that!
Segmenting a list and putting it to work, basically aims at approaching customers in the most personal manner. This personal approach can help your business improve conversion rates. Remember – nobody wants to miss a message from an old friend.
Never stop testing
To improve your conversion rates, it is important to keep track of how successful your campaigns are. Easily check your reports on the BLACKBX dashboard and learn which campaigns are successful and which ones need improvement. Unfortunately, we can’t give you the perfect tailored message, as every customer group is unique and different. Therefore, we recommend you to send out different messages for each customer group and test them against each other. Some will fail, others will be successful- the important thing is that you try and take as much as you can from the reports and keep on testing and improving.
In case you want to grow your business with a smart Guest WiFi solution, you shouldn’t waste another day. Hit the link below and let us introduce you to a easy-to-use Software that can make all the difference.