Today, online reputation is everything. TripAdvisor and Facebook are the major players in the hospitality reputation space.
Additionally, a study by Cornell University found that a one-point increase in a venue’s average user rating on a 5-point scale makes potential customers 13.5% more likely to come along. It’s pretty clear that online reputation should be a critical objective for any business in the service industry, as online reviews affect bookings and revenue.
To get the most accurate picture of your guest experience, it’s important to get as much guest feedback as possible. If you don’t have your customers contact details, how can you do this?
Well, one obvious way is having an automated solution, integrated with your guest WiFi, to send emails / SMS to your customers asking them to review you on TripAdvisor and like you on Facebook.
With BLACKBX Guest WiFi, not only can you offer your customers a great WiFi experience whilst they are on your premises, BLACKBX now has an integration that will automatically email guests after they have left, encouraging them to leave a review on TripAdvisor and like you on Facebook. BLACKBX customers have experienced a 200% increase in Facebook likes through offering a smart guest WiFi solution.