79% of smartphone users have their phone on for 22 hours per day. We are now constantly connected and even sleep with our phones, eat with them, and yes…. even take them to the bathroom…. (you know who you are!)
In the marketing world, a new kind of customer has emerged – one that uses the internet, social media and is almost always online. They are more resilient to standard marketing practices and expect messages to be precisely related to their interests. Most people think they could not stand a day without WiFi, because, even though most of us use mobile internet on their phones, the data limit runs out quickly. That is why in every place the customer is in, they expect to access the web. But beware, a bad WiFi experience for your customer is a bad reflection on your business.
So, whether you are a marketing manager in a shopping centre or a chain store, or whether you own a small bar, café or restaurant, it is important to think about how you can use this trend and begin profiting from Smart WiFi sharing.
But where do you start?
In the first of 2 blogs, here are some great tips for using Smart WiFi to give your customers a great Wi-Fi experience while visiting your business and at the same time boost your bottom line.
Build competitive edge
Retail environments are busy places with a lot of hustle and bustle. Many customers search for Wi-Fi networks in order to satisfy the basic need of accessing the internet. Most customers expect shops to have a Wi-Fi connection and this has begun to become a standard, meaning those who do not use it, lose the battle for their slice of market share by default. By making Wi-Fi available to your customers, you cannot only increase their comfort, but also attract a new customer base, who could choose your store instead of another one without Wi-Fi access.
Benefit from sharing WiFi
Is it worth making WiFi available, just so the customers can access it free of charge? The answer is a resounding Yes; so why not be smart about it.
Apart from gaining the competitive edge, you can gain much more for your business. If you invest in Smart WiFi you all-of-a-sudden have a proper analytical marketing tool, which will allow you to gather information about your customers.
Get to know your customer
BLACKBX Guest WiFi makes it possible to gather information about every person who connects to WiFi in your venue. You can gather basic demographic data, email addresses or information regarding customer behaviour, for example how frequently people return and how much time they spend in your business. This way, you can change your business internet from a liability into an investment – since no customer will remain anonymous anymore and you can easily monetize the information you gained.