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How Tapa Boosted Business with Restaurant WiFi – BLACKBX SUCCESS STORY

How Tapa Boosted Business with Restaurant WiFi – BLACKBX SUCCESS STORY

How Tapa Boosted Business with Restaurant WiFi – BLACKBX SUCCESS STORY 1500 1000 Sebastian Hillinger

Why is food always so much better when you’re on holiday? It’s a question you’ve probably asked yourself while you’ve got your toes sunk in warm sand and a cerveza in your hand.

tapas cafe wifi

We here at BLACKBX were wondering the same thing, so we turned to one of our customers to find out why. 

Greig Davidson, owner of Tapa, a restaurant specializing in the highest quality tapas & Spanish gins, has found a way to bring that holiday feeling to Edinburgh.

Importing the ingredients directly from mainland Spain, Greig and his team aim to offer the best and highest quality service as well as innovative, slightly different and more unusual tapas.

How it all started – Bumpy road & customers feedback

Greig opened the business eight years ago and, looking back, it was quite a bumpy road. Opening a business during a recession might not have been the best start you could hope for, but Greig managed to make his way by listening to what his customers were saying. tapas restaurant wifi

“We learn from any positive or negative review. If people have things to say, we listen and we adapt,” explains Greig. “Part of our success over the years has been our ability to adapt to what people expect.”

And if there’s one thing that customers expect today, it’s free restaurant WiFi, especially in a highly rated establishment that delivers top notch food and service.

Tapa faced problems with their WiFi when the business first opened: thick walls that caused black spots in WiFi reception, complicated network setups and, of course, password difficulties. Greig adds, “It ended up in customers leaving and tainting their experience within the restaurant.”

Not good. 

How Guest WiFi Software helped Tapa

After hearing about Greig’s issues, we here at BLACKBX reached out and introduced him and his venue to our restaurant WiFi solution. 

Tapa has been using the BLACKBX guest WiFi for two years now and more than pleased with the results. Not only do their customers get fantastic WiFi, but by collecting customer data, Tapa can now approach patrons on a personal level and use our marketing automation to inform them about new menus, special events or just to thank them for the last visit.

guest wifi captive screen

The insights, Greig is getting from BLACKBX WiFi enable him to keep adapting the restaurant to what customers expect.

It’s this kind of attention to customer detail that has rocketed Tapa into the TripAdvisor listings as one of the 60 best restaurants in Edinburgh!

“Since we started using BLACKBX we have not had any problems, customers are  happy as it is easy to connect. They can browse Facebook, Twitter and leave us a review on TripAdvisor while they are in the restaurant, which makes a big a difference for us.”

¡Bien hecho, amigo!

Want to provide awesome WiFi and an Epic Experience to your customers?

You don’t have to serve mouthwatering tapas for us to help – pubs, cafes, retail, even outdoor venues and events – BLACKBX can get your businesses to that next level!

Get started with a free, no-obligation trial today and see what BLACKBX can do for your business. 

Click here to get started.

 

 

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