It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Have a walk down to your local Cafe Nero or Costa and you will see customers writing up emails, chatting on popular social media networks, and watching YouTube videos on their digital devices. Free WiFi has rapidly been accepted as a standard feature of the coffee shop service. If you haven’t yet installed Free-WiFi in your coffee shop then you are missing out on a very big and very obvious trick. It’s time to switch on to the benefits of free WiFi highlighted in this blog.
1. Attracting New Customers
The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. The appeal of internet access is becoming ever greater as more people are working on a self-employed basis and spending an increasing amount of time on their laptops. The coffee shop is a popular choice for the work of freelancers and digital nomads. Such professionals prefer to carry out their digital tasks in the busy surroundings of the coffee shop than the quietness and confinement of the home office. The offer of free WiFi is also important for social coffee shop visitors who want to stay connected with friends and family. If you want to have a high coffee shop footfall then you simply must offer free internet access.
2. Building The Social Media Community
It is more than likely that your connected coffee shop visitors will make regular use of social media networks such as Facebook and Twitter. You can build the level of digital engagement by prompting these visitors to like your business Facebook page or follow your coffee shop Twitter account. The CMO Council have reported that 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand. If you deliver service with a smile, fine beverages, and quality cuisine then there’s every chance that the customers will recommend your coffee shop to people in their digital network.
3. Increasing Brand Awareness
There are various ways of boosting brand awareness via free WiFi. You can assign the name of your coffee shop to the network connection, so that it can be seen by people in the local area. It is also possible to set up a fully branded splash page, which visitors will see whenever they log on to your free WiFi. BLACKBX enables the creation of a splash page featuring your coffee shop logo, photos, and other information of interest to your visitors.
4. Building Exceptional Marketing Campaigns
You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. BLACKBX can be set up for the capture of customer email addresses, names, dates of birth, and other information which can be put to use for in the optimisation of customer experiences and creation of highly targeted marketing campaigns. It is even possible to add custom questions in order to find out customer opinions on the quality of service and introduction of delicious treats to the coffee shop menu. Promotions can be sent out to customers on their birthdays and other special occasions. The possibilities are endless.
If you want to make the ultimate difference to your coffee shop fortunes then you should get in touch with BLACKBX today. We’ll take you through your options and arrange the installation of the BLACKBX system ideal for your coffee shop. Because good coffee + Free WiFi = The Perfect Blend.